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· 분류 : 외국도서 > 경제경영 > 국제경제 > 마켓팅
· ISBN : 9780367761806
· 쪽수 : 116쪽
· 출판일 : 2023-09-25
목차
Introduction: Critical issues in tourism co-creation
Giang T. Phi and Dianne Dredge
1. Collaborative tourism-making: an interdisciplinary review of co-creation and a future research agenda
Giang T. Phi and Dianne Dredge
2. Wildlife tourism through the co-creation lens
Giovanna Bertella, M. Fumagalli and V. Williams-Grey
3. Co-creating knowledge in tourism research using the Ketso method
Yana Wengel, Alison McIntosh and Cheryl Cockburn-Wootten
4. Co-creating an integrated curriculum alongside community partners: a creative analytic approach
Karla Boluk, Meghan Muldoon and Corey Johnson
5. Student living labs as innovation arenas for sustainable tourism
Eva Maria Jernsand
6. ‘Dig where you stand’: values-based co-creation through improvisation
Jose-Carlos Garcia-Rosell, Minni Haanpaa and Jenny Janhunen
7. The co-creation of diverse values and paradigms in small values-based tourism firms
Lucia Tomassini
8. The changing face of the tour guide: one-way communicator to choreographer to co-creator of the tourist experience
Betty Weiler and Rosemary Black
