책 이미지
eBook 미리보기
책 정보
· 제목 : A Practical Guide to Managing Tourist Experiences (Paperback)
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780367819828
· 쪽수 : 220쪽
· 출판일 : 2021-12-31
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780367819828
· 쪽수 : 220쪽
· 출판일 : 2021-12-31
목차
Introduction. 1. Investigating Vacations’ Behaviour. 2. Unlocking the Holiday Experience Dynamics : Why Consumers Travel and How they Engage into the Experience. 3. Deep Experiences. 4. Major Tourism Trends. 5. Generating the Experience. 6. The Experience Generator. Conclusion
