Corporate Media Production (Paperback, 3 ed)

Part 1: The Corporate Media Evolution 1. Change in Motion 2. The Value and Purpose of Corporate Media 3. The Key Players 4. Production People 5. A Production Overview Part 2: The Script 6. The Program Needs Analysis (PNA) 7. The Content Outline 8. The Creative Concept 9. The Treatment 10. The Script 11. Script Terminology 12. Dialogue and Narration 13. Structure and Transitions 14. A Screenplay Format Script Part 3: Preproduction: The Plan for Success 15. Preproduction Part 4: Production 16. Production Formats, Equipment, and Shooting Styles 17. A Day on Location and a Day in the Studio 18. Audio Production Part 5: The Director 19. The Director’s Role 20. Human Aesthetics 21. Audiovisual Aesthetics 22. Technical Aesthetics 23. General Aesthetics 24. People Skills 25. Judgment Skills Part 6: Postproduction 26. A Postproduction Overview 27. Producer and Client Meetings 28. Why Evaluate 29. The Future of Corporate Media