Advertising and Public Memory : Social, Cultural and Historical Perspectives on Ghost Signs (Paperback)

1. Uncovering Ghost Signs and their Meanings [Leanne White, Stefan Schutt and Sam Roberts] 2. What is a Ghost Sign?[Sam Roberts and Geraldine Marshall]Part 1: Social Perspectives3. The Ghost in the Sign: A Psychological Perspective on Ghost Signs [Anthony W. Love]4. Torch Songs to Modernity: Ghost Signs as Emblems of the Urban Soul [Antonina Lewis and Kirsten Wright]5. Crowdsourcing Pioneers: the Co-creation and Institutionalisation of an Amateur Collection [Laura Carletti]6. That One Up There Was Mine: Lost Artisan Identities and the Renewed Interest in Painted Advertising Signs [Stefan Schutt and Tony Mead]7. Displaying Ghost Signs Online [Colin Hyde and Amy Barnes]8. "This peaceful revolution": resonances of a London ghost sign [Yvette Williams Elliott]Part 2: Cultural Perspectives9. The Schwarzenegger hide-and-seek. Finding disappearing hand-painted signs in Ho Chi Minh City, Vietnam [Cristina Nualart]10. Faux Ghost Signs: Nostalgia, Authenticity, and the Role of the Sign Painter [Meredith Kasabian]11. The InVisibility of Chicha: a Socio-Historical Account of the Emergence and (Re)production of Chicha as ‘Grafica Popular’ in Lima, Peru[Caroline E. M. Hodges, Azucena del Carmen Cabezas Leon and Janice Denegri-Knott]12. Marketing the Past: Ghost Signs and Sydney’s Marketing History [Robert Crawford]13. Ghost Fascias: Retail Corporate Identity Revenants in Urban Space[Gary Warnaby and Dominic Medway]14. Bedrock [David Bernstein]Part 3: Historical Perspectives15. Ghost Signs and the Teaching of Immigrant History [Robert Pascoe and Gerardo Papalia]16. The Mural Legacy of N.V. Gevaert Photo-Producten: Lessons from a Preservation and Restoration Process<