MediaSport (Hardcover)

Part one THE MEDIASPORT PLAYING FIELD 1 Playing the MediaSport Game 2 MediaSport: Technology and the Commodification of Postmodern Sport 3 MediaSport Studies: Key Research and Emerging Issues Part two MEDIASPORT INSTITUTIONS 4 Circuits of Promotion: Media, Marketing and the Globalization of Sport 5 The Evolving Television Sports Marketplace 6 Women, Sport, and Media Institutions: Issues in Sports Journalism and Marketing 7 Sports Journalism, Ethics, and Olympic Athletes’ Rights Part three MEDIASPORT TEXTS 8 Come Together: Sport, Nationalism, and the Media Image 9 The Sports Hero Meets Mediated Celebrityhood 10 Race and Ethnicity in US Sports Media 11 The Media Image of Sport and Gender 12 Media Treatment of Female Athletes: Issues of Gender and Sexualities 13 Prometheus Unbound: Constructions of Masculinity in Sports Media Part four MEDIASPORT AUDIENCES 14 Reading the Sports Media Audience 15 Watching Sports on Television: Audience Experience, Gender, Fanship, and Marriage 16 Violence and the Enjoyment of Media Sports 17 Extending the Sports Experience: Mediations in Cyberspace