Music Genres and Corporate Cultures (Paperback)

Introduction; Chapter 1 Culture, industry, genre: conditions of musical creativity; Chapter 2 Corporate strategy: applying order and enforcing accountability; Chapter 3 Record company cultures and the jargon of corporate identity; Chapter 4 The business of rap: between the street and the executive suite; Chapter 5 The corporation, country culture and the communities of musical production; Chapter 6 The Latin music industry, the production of salsa and the cultural matrix; Chapter 7 Territorial marketing: international repertoire and world music; Chapter 8 Walls and bridges: corporate strategy and creativity within and across genres; Notes; Bibliography Index;