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· 제목 : International Strategic Marketing : A European Perspective (Paperback)
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9780415314176
· 쪽수 : 284쪽
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9780415314176
· 쪽수 : 284쪽
목차
1. Introduction to International Marketing 2. Framework for International Marketing 3. European Marketing 4. International Marketing Information Systems: Marketing research 5. International Product Development 6. International Pricing 7. International Promotion 8. International Channels of Distribution 9. International Marketing Planning and Implementation
