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책 정보
· 제목 : Book Commissioning and Acquisition (Hardcover, 2 ed)
· 분류 : 외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
· ISBN : 9780415317887
· 쪽수 : 192쪽
· 출판일 : 2004-07-08
· 분류 : 외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
· ISBN : 9780415317887
· 쪽수 : 192쪽
· 출판일 : 2004-07-08
목차
Acknowledgements, 1 Introduction, 2 How to choose what to publish, 3 Committing projects for publication, 4 From contract to delivery, 5 Managing the publication process, 6 Strategic and financial aspects of list building, 7 Developing and maintaining a list, 8 Teamwork and professional ethics, 9 An impossible job?, 10 A future for the book?, 11 Recommended reading and other resources, Index
