Responsible Marketing : Marketing Ethics (Paperback, New ed)

1. Corporate Social Responsibility and the Ethics of Communication 2. Global Brands and Human Rights 3. Responsible Marketing 4. Pricing and Fairness 5. Distribution 6. Product Responsibility and the Duty to Inform 7. The Marketing of Responsibility: Threats and Opportunities 8. The Ethics of Advertising 9. Are You Being Served? 10. Becoming (Too) Intimate with the Customer 11. Advertising, Culture, Identity and Happiness