A Social History of Advertising (Paperback, 1)

1. Introduction: Why Study Advertising as Social History?  2. Advertising from Antiquity to the Nineteenth Century  3. From 1900 to the Second World War  4. Post-War Advertising and the New Techniques of Persuasion  5. New Medicine in Old Bottles: Drug Advertising Past and Present  6. Deciphering Advertisements: Tools for Interpretation  7. Plumbing Personal Hygiene: A New Look for Leakage?  8. The Naked Truth: Gender in Advertising  9. White Goods: Ethnicity and Advertising  10. General Motors: The Open Road from Che Guevara to the SUV  11. Men in Shorts: The Ascent of Calvin Kleinman  12. Humour in Advertising.  Conclusions