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· 제목 : Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780415439695
· 쪽수 : 234쪽
· 출판일 : 2007-03-26
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780415439695
· 쪽수 : 234쪽
· 출판일 : 2007-03-26
목차
1. Marketing, Ideology and an Excess of Reflex 2. Social Constructionism and a Funny Turn for Marketing Thought 3. All Together Now: What is Marketing? 4. Marketing in a World of Mediated Communication 5. Marketing's Death, Rebirth and Resurrection 6. Tell me George, Where did it all go Wrong? 7. Marketing and Social Construction: Knowledge, Critique and Research in Marketing
