The Changing Face of Management in Thailand (Hardcover, 1st)

Part I: Introduction  1. Introduction (Tim G. Andrews)  2. Business in Thailand: An Overview (Stephen Frost and Greg Watkins)  Part II: Macro-Management Forces  3. Political Backdrop: 1997-2008 (Kullada Kesboonchoo-Mead and Apirux Wanasathop)  4. Socio-Cultural Context (Khongphu Nimanandh and Tim G. Andrews)  5. Tourism (Clemens Bechter)  Part III: Managerial Functions  6. Human Resource Management: Future Trends (Sununta Siengthai, Decha Dechawatanapaisal and Natenapha Wailerdsak)  7. Marketing in Thailand: Design, Aesthetics and Superstition (Clemens Bechter and Tim G. Andrews)  8. Credit Risk Management Practices of Thai Commercial Banks: Pre- and Post-Asian Crisis (Xiaohui Wang and John C.S. Tang)  Part IV: Management Issues  9. The Modernization of Thai State-Owned Enterprises (Uthai Tanlamai)  10. Corporate Governance (Sundar Venkatesh)  11. Corporate Women Managers (Natenapha Wailerdsak)  12. E-communication (Tim G. Andrews and Donyaprueth Krairit)  13. The Thailand Brand (Clemens Bechter and Nicholas Andrew Swierczek)  14. Conclusions (Tim G. Andrews and Sununta Siengthai)