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· 제목 : Values-based Service for Sustainable Business : Lessons from IKEA (Hardcover)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780415458535
· 쪽수 : 144쪽
· 출판일 : 2008-10-31
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780415458535
· 쪽수 : 144쪽
· 출판일 : 2008-10-31
목차
1. Introduction, 2. Sustainable Business Embedded in History and Heritage, 3. Values Based Service, 4. Values-Based Service Experience, 5. Values-Based Service Brands and Marketing Communication, 6. Values-Based Service Leadership, 7. Values-Based Sustainable Service Business
