Worldwide Cases in Marketing Management (Paperback, 1st)

Introduction to Case Analysis  Part 1: Consumer Behaviour  1. San Pellegrino (Italy)  2. Nintendo (Japan)  3. Zara (Spain)  Part 2: Branding  4. Lenovo (China)  5. Red Bull (Austria)  6. Singtel (Singapore)  Part 3: Marketing Communication  7. Fosters (Australia)  8. Google (USA)  9. Tag-Heuer (Switzerland)  10. Cirque du Soleil (Canada)  11. Labatt (Canada)  Part 4: Retailing  12. Currys (UK)  13. Cold Storage (Singapore)  Part 5: Marketing Programming  14. Microsoft (USA)  15. National Australia Bank (Australia)  16. Acer (Taiwan)  17. Kerry (Ireland)  18. Siemens (Germany)  19. ING (The Netherlands)  20. Electrolux (Sweden)  Part 6: Strategic and Global Marketing  21. British Airways (UK)  22. Grundfos (Denmark)  23. Petrobras (Brazil)  24. Accor (France)