Digital Media Sport : Technology, Power and Culture in the Network Society (Hardcover)

1. Introduction: Sport in the Network Society and Why it Matters Brett Hutchins & David Rowe Part One: Evolving Technologies, Platforms and Markets 2. Sport and the Rise of Mobile Media Gerard Goggin 3. Desktop Day Games: Workspace Media, Multitasking and the Digital Baseball Fan Ethan Tussey 4. "SporTV": The Legacies and Power of Television Ben Goldsmith 5. The Struggle for Platform Leadership in the European Sports Broadcasting Market Tom Evens & Katrien Lefever 6. The Challenge of Unauthorized Online Streaming to the English Premier League and Television Broadcasters Andrew Kirton & Matthew David Part Two: Users, Audiences and Identities 7. Online Belongings: Female Fan Experiences in Online Football Forums Deirdre Hynes & Anne-Marie Cook 8. Eye Candy and Sex Objects: Race and Sport on YouTube David J. Leonard 9. Facebook, Twitter, and Sports Fans: Identity Protection and Social Network Sites in US Sports Jimmy Sanderson 10. Fan Movements in the Network Society: Project, Resistance and Legitimizing Identities among Manchester United Supporters Pete Millward 11. ‘Born on Swan Street Next to the Yarra’: Online Opinion Leaders and Inventing Commitment Andy Ruddock Part Three: Content Ecologies, Social Software and Games 12. New Media Technologies in Lifestyle Sport Paul Gilchrist & Belinda Wheaton 13. Blogging the Beijing Olympics: The Neoliberal Logic of Chinese Web 2.0 Haiqing Yu 14. Sports Journalism and Social Media: A New Conversation? Raymond Boyle & Richard Haynes 15. Carnival Mirrors: Sport and Digital Games Steven Conway & Mark Finn 16. Privileged Men and Masculinities: Gender and Fantasy Sports Leagues Luke Howie & Perri Campbell