Advertising : Its Business, Culture and Careers (Paperback)

Foreword by Trevor Beattie 1. Does advertising need another graduate? 2. Resisting the usual 3. Making the disinterested interested 4. The future is bright, the future is digital 5. Is creativity in your DNA? 6. Time to get real- getting a job with an advertising agency 7. Celebrities behaving badly ? opportunities beyond the advertising agency 8. Biog sticks and chocolate: life as a client 9. The way ahead Bibliography