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· 제목 : Tourism Supply Chain Management (Hardcover)
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780415581554
· 쪽수 : 234쪽
· 출판일 : 2011-11-14
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780415581554
· 쪽수 : 234쪽
· 출판일 : 2011-11-14
목차
1. Introduction to Tourism Supply Chain Management 2. Demand Management and Forecasting 3. Tourism Supply Chain Coordination 4. Tourism Supply Chain Competition 5. Chain versus Chain Competition 6. Tourism Distribution Channels 7. Capacity and Inventory Issues in TSCM 8. Customer Relationship Management in TSCs 9. Information Communication Technologies and TSCM
