Staging the New Berlin : Place Marketing and the Politics of Urban Reinvention Post-1989 (Hardcover)

1. Introduction: the Reinvention of the ‘New’ Berlin Post-1989 2. Understanding the Politics of Place Marketing and Urban Imaging 3. Selling Berlin in the Twentieth Century: Historical Perspectives 4. On the Way to Weltstadt? Unification and Metropolitan Ambitions, 1989?1993 5. The Actors of Place Marketing in the ‘New Berlin’ 6. Marketing the Global Service Metropolis and the National Capital 7. Staging Urbanism: Construction Site Tourism and the City as Exhibition 8. ‘Poor, But Sexy’: Marketing the Creative City, 2001?2011 9. Contested Place Marketing, Contested Urban Images, 1994?2011 10. Contemporary Urbanism and the Politics of Reimaging