Business Models : A Strategy-Based Approach (Hardcover)

1. The Nature of the Business Model  Part I: The Components of the Business Model  2. The Marketing Imperative: The Value Proposition and Customer Segmentation  3. Internal Value Creation: The Firm’s Operating Environment  4. External Value Creation: The Firm’s Interaction with the Task Environment  5. The Growth Engine: The Role of Strategy in the Business Model  Part II: Issues in Business Model Evolution  6. Globality  7. Innovation  8. Corporate Social Responsibility  9. Public Policy  10. Conclusions