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· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780415623681
· 쪽수 : 280쪽
· 출판일 : 2012-08-09
목차
1. Event Tourism and Cultural Tourism: Issues & Debates: An Introduction 2. Building a Preliminary Model of Event Management for Rural Communities 3. When Fit Matters: Leveraging Destination and Event Image Congruence 4. Innovation and Creativity in Festival Organizations 5. Multiple Stakeholder Perspectives on Cultural Events: Auckland’s Pasifika Festival 6. Special Events: A Framework for Efficient Management 7. Utilizing the VICE Model for the Sustainable Development of the Innibos Arts Festival 8. Destination Image and Events: A Structural Model for the Algarve Case 9. Cultural Event as a Territorial Marketing Tool: The Case of the Ravello Festival on the Italian Amalfi Coast 10. “Touristic Fun”: Motivational Factors for Visiting Legoland Windsor Theme Park 11. Turkey as a Heritage Tourism Destination: The Role of Knowledge 12. Balancing Tourism and Religious Experience: Understanding Devotees’ Perspectives on Thaipusam in Batu Caves, Selangor, Malaysia 13. The Potential for Northern Ireland to Promote Politico-Religious Tourism: An Industry Perspective 14. The Potential of Small Tourism Operators in the Promotion of Pro-Poor Tourism