Principles and Methods of Social Research (Paperback, 3 ed)

Part 1: Introduction to Social Research Methods  1. Basic Concepts  2. Internal and External Validity  3. Measurement Reliability  4. Measurement Validity  Part 2: Research Design Strategies: Experiments, Quasi-experiments, and Non-experiments  5. Designing Experiments: Variations on the Basics  6. Constructing Laboratory Experiments  7. External Validity of Laboratory Experiments  8. Conducting Experiments outside the Laboratory  9. Nonexperimental Research: Correlational Design and Analyses  10. Quasi-Experiments and Evaluation Research Part 3: Data Collecting Methods  11. Survey Studies: Design and Sampling  12. Systematic Observational Methods  13. Interviewing  14. Content Analysis  15. Questionnaire Design and Scale Construction  16. Implicit Measures of Cognition and Affect  17. Scaling Stimuli: Social Psychophysics  18. Methods for Assessing Dyads and Groups  Part 4: Concluding Perspectives  19. Synthesizing Research Results: Meta-Analysis  20. Social Responsibility and Ethics in Social Research