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· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9780415751964
· 쪽수 : 285쪽
· 출판일 : 2014-03-21
목차
Preface. The Authors. Part 1: Theory. 1. Introduction: The Conceptual Framework Mark Casson. 2. New Theories of International Business: Some Unresolved Issues Peter J Buckley. 3. Technologocial and Organisational Factors In The Theory of the Multinational Enterprise David J Teece. 4. Pricing and Sourcing Strategies in a Multinational Oligopoly Mark Casson and George Norman. Part 2: Evidence 5. Changes in the Level and Structure of International Production: The Last 100 Years John H Dunning. 6. Industrial Diversification Amongst the World’s Leading Multinational Enterprises Robert D Pearce 7. The Growth and Structure of Multinationals in the Banana Export Trade Robert Read. 8. Strategic Factors in the Growth of a Multinational Enterprise: The Burmah Oil Company, 1886-1928 T A B Corley. 9. The Growth of Transnational Banking George N Yannopoulos. Bibliography. Index.