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· 제목 : Revealing the Corporation (Hardcover, 2nd) (Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing)
· 분류 : 외국도서 > 경제경영 > 조직행동
· ISBN : 9780415773454
· 쪽수 : 352쪽
· 출판일 : 2015-12-03
· 분류 : 외국도서 > 경제경영 > 조직행동
· ISBN : 9780415773454
· 쪽수 : 352쪽
· 출판일 : 2015-12-03
목차
Part I: Revealing the Corporation: An Integrative Framework Part II: Identity: The Quintessence of an Organization Part III: Corporate Communications: A Dimension of Corporate Meaning Part IV: Corporate Image and Reputation: The Other Realities Part V: The Corporate Brand: An Organization's Covenant Part VI: Case Study Section
