eCommerce Economics (Hardcover)

1. Foundations of Electronic Commerce  2. Applying Basic Economic Principles to Electronic Commerce  3. Imperfect Competition, Virtual Products, and Network Industries  4. Business Strategies and Conduct in the Electronic Marketplace  5. Searching for Information in Electronic Markets  6. E-Commerce Intermediaries and Two-Sided Markets  7. Internet Advertising  8. Innovation, Intellectual Property Rights, and the Internet  9. Public Policy Issues in Electronic Markets  10. Internet Regulation and Net Neutrality  11. The Public Sector and the Electronic Marketplace  12. Electronic Commerce and the World Trading System  13. The Economics of Online Banking and Finance  14. Digital Money and Aggregate Economic Activity