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· 제목 : Marketing: The Basics (Paperback, 2 ed)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780415779005
· 쪽수 : 248쪽
· 출판일 : 2009-11-20
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780415779005
· 쪽수 : 248쪽
· 출판일 : 2009-11-20
목차
Introduction 1. What Is Marketing Management? 2. Marketing as a Corporate Function 3. Product and Placement 4. Price 5. Promotion 6. People 7. Segmentation, Targeting and Positioning 8. Market Research - Seeking Deep Insight into the Customer's World and Mind 9. Global Marketing. Glossary. Index
