Enterprise and Innovation in Sport and Exercise : An Introduction (Paperback)

1. Introduction to Enterprise and Innovation in Sport and Exercise Part One: The Enterprising Mind-Set 2. Employability in Sport and Exercise: Being enterprising 3. Emotional Intelligence for Entrepreneurial Success 4. Managing Risk and Decision-Making 5. Entrepreneurial Leadership: Approaches to sports leadership in a dynamic landscape 6. Negotiating Funding: Crowdfunding as finance in sport and exercise 7. Developing Enterprise Skills: Collaborative projects with sports and health organisations Part Two: Sport Entrepreneurship: Working with Industry 8. Lifestyle Entrepreneurship within Lifestyle Sports: Work is for people that don’t surf 9. Outdoor Recreation Enterprise: From green gyms to adventure racing 10. Commercialising Innovation in Sport, Exercise and Health 11. Enterprise and Innovation in University Sport: A trans-Atlantic comparison 12. Gender and Ethnicity in the Business of Sport and Exercise 13. The Rise of the Physical Activity Venture 15. Factors Influencing the Entrepreneurial Life Course of Former Students: A multi-case study