Women and Exercise : The Body, Health and Consumerism (Hardcover)

Introduction: Beyond Binaries: Contemporary Approaches to Women and Exercise Pirkko Markula and Eileen Kennedy  Part 1: The Business of Exercise: Selling and Consuming Fitness  1. Love Your Body? The Discursive Construction of Exercise in Women’s Lifestyle and Fitness Magazines Eileen Kennedy and Evdokia Pappa  2. Women Developing and Branding Fitness Products on the Global Market: The Method Putkisto Case Jaana Parviainen  3. ‘Folding’: A Feminist Intervention in Mindful Fitness Pirkko Markula  Part 2: Body Trouble: Fat Women and Exercise  4. Fit, Fat and Feminine? The Stigmatization of Fat Women in Fitness Gyms Louise Mansfield  5. I Am (Not) Big…It’s the Pictures That Got Small: Examining Cultural and Personal Exercise Narratives and the Fear of Fat Kerry R. McGannon, Christina R. Johnson and John C. Spence  6. Large Women’s Experiences of Exercise  Karen Synne Groven, Kari Nyheim Solbrække and Gunn Engelsrud  7. Obesity, Body Pedagogies and Young Women’s Engagement with Exercise Emma Rich, John Evans and Laura De Pian  Part 3: In the Name of Health: Women’s Exercise and Public Health  8. The Significance of Western Health Promotion Discourse for Older Women from Diverse Ethnic Backgrounds Sharon Wray  9. Growing Old (Dis)Gracefully?: The Gender/Aging/Exercise Nexus Elizabeth C. J. Pike  10. "Doing Something That’s Good for Me": Exploring Intersections of Physical Activity and Health Lisa McDermott  Part 4: Lived Body Experiences: Exercise, Embodiment and Performance  11. The New ‘Superwoman:’ Intersections of Fitness, Physical Culture, and the Female Body in Romania Jessica W. Chin  12. Keep Your Clothes On! Fit and Sexy Through Striptease Aerobics Magdalena Petersson McIntyre  13. Becoming Aware of Gendered Embodiment: Female Beginners Learning Aikido Paula Lokman  14. Running Embodiment, Power and Vulnerability: Notes towards a Feminist Phenomenology of Female Running Jacquelyn Allen-Collinson