Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives (Paperback)

1. Introduction: Public Relations in Global Cultural Contexts Nilanjana Bardhan and C. Kay Weaver 2. Critical Perspectives in Global Public Relations: Theorizing Power Lee Edwards 3. How Intercultural Communication Theory Informs Public Relations Practice in Global Settings Michael Kent and Maureen Taylor 4. Culture, Communication, and Third Culture Building in Public Relations Within Global Flux Nilanjana Bardhan 5. Intercultural Typologies and Public Relations Research: A Critique of Hofstede’s Dimensions Jeffrey Courtright, John Baldwin, and Rachel Wolfe 6. The Need for a Postmodern Turn in Global Public Relations Derina Holtzhausen 7. Critiquing the Generic/Specific Public Relations Theory: The Need to Close the Transnational Knowledge Gap Robert Wakefield 8. Public Relations and Marginalization in a Global Context: A Postcolonial Critique Mohan Jyoti Dutta and Mahuya Pal 9. Chi-Based Strategies for Public Relations in a Globalizing World Jensen Chung 10. Public Relations, Globalization, and Culture: Framing Methodological Debates and Future Directions C. Kay Weaver