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· 제목 : Strategic Thinking : Today’s Business Imperative (Paperback) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780415875035
· 쪽수 : 344쪽
· 출판일 : 2011-08-02
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780415875035
· 쪽수 : 344쪽
· 출판일 : 2011-08-02
목차
1. Managerial Decision Making and Strategic Management 2. Competitive Advantage 3. Managers and the Strategic Decision Making in Business Firms 4. Frameworks for the Analysis of Industry Environments 5. A Dynamic Model of Industry Structuring 6. Business Definition and Positioning 7. Business Strategy and Competitive Advantage 8. Business Strategy and Competitive Advantage in Emerging Industries and for Online Businesses 9. The Challenges of Mature Industry Environments and Competition in Manufacturing and Service Sectors 10. Corporate Strategy and Diversification 11. Organizational Structure and the Implementation of Strategy 12. The Management of Strategic Change
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