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· 제목 : The Music Business and Recording Industry (Paperback, 3 ed) 
· 분류 : 외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
· ISBN : 9780415875615
· 쪽수 : 384쪽
· 출판일 : 2010-11-09
· 분류 : 외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
· ISBN : 9780415875615
· 쪽수 : 384쪽
· 출판일 : 2010-11-09
목차
Preface, Acknowledgments, 1. The Entertainment Industry and the Music Business, 2. Understanding the Music and Recording Business, 3. Copyright Basics in the Music Business, 4. Music Copyrights, 5. Sound Recording Copyrights, 6. Music Publishing: The First Stream, 7. Live Entertainment: The Second Stream, 8. Recordings: The Main Stream, 9. The A&R Function, 10. The Production Function, 11. The Marketing Function: Product and Price, 12. The Marketing Function: Promotion and Place, 13. The Global Music and Recording Business, Glossary, Appendix: Internet Resources, Notes, Index
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