The Cores of Strategic Management (Paperback)

Main topics 1. Prologue 2. What is strategy? 3Cs Strategy is about strengths Trade-off Mini-case McDonald’s 3. External Environment Analysis Industry Five-force Analysis Switching Costs 4. Internal Environment Analysis Tangible vs. Intangible Resources Economies of Scale Vertical Integration vs. Outsourcing Mini-case Southwest Airlines 5. Business-Level Strategy Cost Strategy Vale Strategy First Mover Advantages vs. Disadvantages Recap Mini-Case Starbucks Coffee 6. Corporate-Level Strategy Why Diversification? Diversification and Synergy Risks of Synergy Mini-Case Gateway 7. M&A, Alliances, and International Strategy M&A and Alliances International Strategy Mini-Case Daimler-Chrysler 8. Leadership and Decision Making Courage Decision Making and Biases Decision Change 9. Strategy Implementation Strategy Implementation