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· 제목 : The Book Publishing Industry (Hardcover, 3 ed)
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9780415887250
· 쪽수 : 500쪽
· 출판일 : 2013-08-13
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9780415887250
· 쪽수 : 500쪽
· 출판일 : 2013-08-13
목차
Chapter 1 Book Publishing: An Introduction
Chapter 2 New Title Output, Book Categories and Prices, Economic Data, Sales, Returns, and the Channels of Distribution
Chapter 3 The Development of Modern Book Publishing Companies: History and Analysis
Chapter 4 Business Operations
Chapter 5 The Editorial Process
Chapter 6 Editors, Bok Acquisitions, production, Operations, and Costs
Chapter 7 Marketing and Selling Books
Chapter 8 The Book Publishing Confronts the Twenty-First Century’s Challenges
Glossary
Appendix
Bibliography
