Communication Yearbook 35 (Hardcover, 1st)

Part I: The Seeds of Mass Communication Research Chapter 1. Ownership, Technology, Content and Context in the Search for Media Effects - Elihu Katz 　 Chapter 2. On the Development of Communication Theory: Some Reflections - Kurt Lang and Gladys Engel Lang　 Chapter 3. Thoughts on Lazarsfeld’s New York "Radio Studies" from the Perspective of 2010 - Gertrude Robinson Chapter 4. 　Commentary: Three Accounts of the Founding Heroes of Communication Research - Mihai Coman Part II: Communication and Family Contexts Chapter 5. 　Communication and Work in Copreneurial and Family Businesses - Jill Helmle, David Siebold and Tamara Afifi Chapter 6.　 An Alternative Approach to Studying Family Communication: 　Studying the Family from a Group Communication Perspective - Stephenson Beck, Amy Miller, Whitney Frahm and Laura Farrell Chapter 7. 　Older People and New Communication Technologies: Narratives from the Literature - Ted Zorn, C. Kay Weaver and Margaret Richardson Chapter 8. 　Commentary: Moving Beyond our Scholarly Comfort Zones - Jon Nussbaum Part III: Perspectives on Communication and Language Chapter 9. 　Language Attitudes: Existing Frameworks and an Interactional Model - Howard Giles and Mikaela Marlow Chapter 10. 　Communicating Love: A Sociocultural Perspective - Elisabeth Gareis and Richard Wilkins Chapter 11. 　Critical Discourse Analysis and (U.S.) Communication Scholarship: Recovering Old Connections, Envisioning New Ones　- Karen Tracy, Susana Martinez-Guillem, Jessica Robles and Kimberly Casteline　 Chapter 12. 　Commentary:Discussion: Discourse, Context, and Interdisciplinarity - Ruth Wodak Part IV: 　Emerging Perspectives on Issues of Enduring Importance Chapter 13. 　Anonymous Communication: 　Unmasking Findings Across Fields- Steven Rains, Craig Scott and Muge Haseki Chapter 14. 　Mass Media Effects on Youth Sexual Behavior-Paul Wright Chapter 15. 　Interactivity: 　Managing Customers in the Electronic Marketplace- Paul Murschetz Chapter 16. Commentary - Pen Hwa Ang