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· 제목 : Segmentation, Revenue Management and Pricing Analytics (Paperback)
· 분류 : 외국도서 > 교육/자료 > 참고자료 > 연구
· ISBN : 9780415898331
· 쪽수 : 256쪽
· 출판일 : 2014-03-12
· 분류 : 외국도서 > 교육/자료 > 참고자료 > 연구
· ISBN : 9780415898331
· 쪽수 : 256쪽
· 출판일 : 2014-03-12
목차
Preface 1. The Ideas Behind Customer Segmentation 2. Forecasting 3. Promotion Forecasting 4. Capacity-Based Revenue Management 5. Un-Constraining 6. The Practice of Pricing Analytics 7. Dynamic and Markdown Pricing 8. Pricing in Business-to-Business Environments 9. Customer Behavior Aspects of Pricing. Appendix A: Logistics Regression. Appendix B: Pricing Analytics Using R.
