Communication Yearbook 33 (Hardcover)

A Synthesis of Findings and Theoretical Explanations for the "Boomerang Effect" in Response to Strategic Messages Sahara Byrne and Philip Sol Hart A Meta-Analytic Review of the Effects of Adapting Consumer Advertising Appeals to Cultural Values Jos Hornikx and Daniel J. O’Keefe The Role of Computer-Tailoring in the Development of Persuasive Health Communication Messages Seth M. Noar, Nancy Grant Harrington and Rosalie Shemanski An Integrative Model of Knowledge Ronald E. Rice, Santa Barbara and Marni Heinz Communicating Statistical Risk Information Ulrich Hoffrage, Christine Skubisz and Torsten Reimer Opening Up the Conversation on Genetics in Families: The Space for Communication Scholars Kathleen Galvin and Lauren H. Grill Re-Imagining Science, Technology, and Engineering: Communication Perspectives Patrice M. Buzzanell, Lorraine G. Kisselburgh and Brenda L. Berkelaar Organizational and Family Gender Role Reversal: A Cross-Contextual, Communication-Centered Review of the Literature Caryn E. Medved Discourses of Volunteerism Shiv Ganesh and Kirstie McAllum Public Interest Media Activism and Advocacy as a Social Movement: A Review of the Literature Philip Napoli Image Restoration and Reconciliation: The Application, Limitations, and Future Directions of Apologia Studies Emil B. Towner