Handbook of Media Economics: Volume 2v (Hardcover)

I: Media Market Structure and Performance 1. Preference Externalities in Media Markets. Simon Anderson and Joel Waldfogel 2. Advertising Finance and Two Sided Business Models. Simon Anderson and Bruno Jullien 3. Empirics of Media Markets. Steven Berry and Joel Waldfogel 4. Economics of Advertising. Regis Renault 5. Audience Behavior and Ad Response. Ken Wilbur 6. Merger Policy and Regulation in Media Industries. Oystein Foros, Hans Jarle Kind and Lars Sorgard II: Sectors 7. Television. Mark Armstrong and Greg Crawford 8. Radio. Andrew Sweeting 9. Newspapers and Magazines. Chandra Ambarish and Ulrich Kaiser 10. Media Economics of the Internet. Martin Peitz and Markus Reisinger 11. Privacy and the Internet. Catherine Tucker 12. User-Generated Content. Michael Luca III: The Political Economy of Mass Media 13. Media Coverage and Influence on Government. David Stromberg 14. Media Bias in the Marketplace: Theory. Daniel Stone, Matthew Gentzkow and Jesse Shapiro 15. Media Bias in the Marketplace: Empirics. Riccardo Puglisi and James M. Snyder 16. Government Influence on Media: Theory. Andrea Prat 17. Government Influence on Media: Empirics. Ruben Enikolopov and Maria Petrova 18. The Role of Media in Finance. Paul Tetlock 19. Media and Social and Economic Outcome. Stefano Della Vigna and Eliana La Ferrara