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· 제목 : The New Competitiveness in Design and Construction: 12 Strategies That Will Drive the 21st-Century's Most Successful Firms (Hardcover)
· 분류 : 외국도서 > 건축/디자인 > 건축 > 건축일반
· ISBN : 9780470065600
· 쪽수 : 216쪽
· 출판일 : 2008-05-01
· 분류 : 외국도서 > 건축/디자인 > 건축 > 건축일반
· ISBN : 9780470065600
· 쪽수 : 216쪽
· 출판일 : 2008-05-01
목차
Foreword: A reflection on Science and Industry.
Dedication.
Acknowledgments.
Introduction: Shaping the Build Environment.
Executive Overview.
Chapter 1. Vision.
Chapter 2. Values.
Chapter 3. Competitive Focus.
Chapter 4. Category Ownership.
Chapter 5. Persistent Branding.
Chapter 6. Marketing Breakthroughs.
Chapter 7. High-Impact People.
Chapter 8. New Strategic Relationships.
Quoted Industry Leaders.
Index.
