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· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780470120521
· 쪽수 : 272쪽
· 출판일 : 2007-09-01
목차
Notes on Measurements and Terminology.
Acknowledgments.
Prologue. The World's Greatest Beer.
Introduction. What is Guinness Stout?
Chapter 1. Origins.
Chapter 2. Arthur Guinness, Brewer.
Chapter 3. A Family Business.
Chapter 4. Generations and Dynasties.
Chapter 5. Bottlers and the Export Trade.
Chapter 6. Building Sales While Building Rails.
Chapter 7. A Public Company.
Chapter 8. The Guinness World Travellers.
Chapter 9. To the Ends of the Earth, and Manchester Too.
Chapter 10. War at Home and Abroad.
Chapter 11. Trouble, Triumph and the Toucan.
Chapter 12. Brewed in Britain, and America Too.
Chapter 13. World War II.
Chapter 14. The Postwar Years.
Chapter 15. Great Men and Great Ideas.
Chapter 16. A Family Business at Two Hundred.
Chapter 17. Nitrogenation, the Really Great Idea.
Chapter 18. A Lager Called Harp.
Chapter 19. Into Africa, Malaysia and Beyond.
Chapter 20. Diversification and Expansion.
Chapter 21. The Watershed Decade.
Chapter 22. A Widget in the Pint.
Chapter 23. A Growing Company and The Perfect Pint.
Chapter 24. Guinness in the Twenty-First Century.
Chapter 25. Inside The Gate With The Master Brewer.
Epilogue. The World's Greatest Beer.
About the Author.
Appendix A. Generations of the Guinness Family in the Leadership of the Family Business.
Appendix B. Guinness Head Brewers.
Bibliography.
About the Author.
Index.
