Real You Incorporated: 8 Essentials for Women Entrepreneurs (Hardcover)

Introduction.

Section I: Find It Within You.

Real Fact 1: It All Starts With You.

Life Lesson One: Your future starts now.

Life Lesson Two: Learn from your past.

Life Lesson Three: Describe yourself in one word.

Real Fact 2: Define Your Passions.

Life Lesson Four: Find the real people in your life.

Life Lesson Five: Don’t go it alone.

Life Lesson Six: Follow your instincts.

Real Fact 3: Discover Your Brand.

Life Lesson Seven: Tell your company story.

Life Lesson Eight: Defi ne your brand essence.

Life Lesson Nine: Create your vision statement.

Section II: The Competitive Advantage.

Real Fact 4: Bring Your Passion and Your Brand Together.

Life Lesson Ten: The fi ve senses of branding.

Life Lesson Eleven: Create a marketing plan.

Life Lesson Twelve: Make it tangible.

Real Fact 5: Create a Unique and Real Work Environment.

Life Lesson Thirteen: Be a creative leader.

Life Lesson Fourteen: Express your brand in hiring.

Life Lesson Fifteen: Avoid culture vultures.

Real Fact 6: Your Personal Brand Is Your Business Brand.

Life Lesson Sixteen: Customers know if you’re faking it.

Life Lesson Seventeen: Be everywhere she wants you to be.

Life Lesson Eighteen: The real world is online.

Real Fact 7: Chart Uncharted Waters.

Life Lesson Nineteen: Build your business network.

Life Lesson Twenty: Change the world for other women.

Life Lesson Twenty-One: Capture your charitable passion.

Real Fact 8: Creativity Is Unstoppable.

Life Lesson Twenty-Two: Don’t get stuck.

Life Lesson Twenty-Three: Play.

Life Lesson Twenty-four: Share.

Acknowledgments.

About the Author.

Index.