Unleashing Innovation: How Whirlpool Transformed an Industry (Hardcover)

Foreword Jeff M. Fettig vii

Preface ix

Introduction xv

Part One: The Anatomy of Innovation 1

1 Embedded Innovation in Action 3

2 Structuring and Sustaining Innovation:

The Rational Framework and Emotional Drivers 25

Part Two: Rational Drivers 45

3 The Strategic Architecture 47

4 Management Systems 63

5 The Innovation Machine 83

6 Innovators and Innovation Mentors 105

7 Managing Execution and Results 119

Part Three: Emotional Drivers 137

8 Learn 139

9 Dream 155

10 Create 169

11. Heroes 183

12. Spirit 199

Conclusion: The Innovation Journey 211

Epilogue: Dragons Be Here 217

References 229

Acknowledgments 233

About the Authors 237

Index 239