Pricing with Confidence (Hardcover)

Introduction. Why Pricing Is So Hard and Why Most Companies Mess It Up.

Rule One. Replace the Discounting Habit with a Little Arrogance.

Rule Two. Understand the Value You Offer Your Customer.

Rule Three. Apply a Simple Pricing Strategy.

Rule Four. Play Better Poker with Customers.

Rule Five. Price to Increase Profits.

Rule Six. Innovate for Growth.

Rule Seven. Get Your Competitor to React to You.

Rule Eight. Build Selling Backbone.

Rule Nine. Take Simple Steps to Move from Cost-Plus to Value-Based Pricing.

Rule Ten. Pricing with Confidence: Remember Who You Are.