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· 제목 : Competitive Intelligence Advan (Hardcover)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780470293171
· 쪽수 : 304쪽
· 출판일 : 2009-10-01
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780470293171
· 쪽수 : 304쪽
· 출판일 : 2009-10-01
목차
Introduction: Required Reading (Yes, Really).
1 The Emergence of the Hapless Executive.
2 Defining and Refining Competitive Intelligence.
3 Competitive Intelligence: What You Don’t Know Will Hurt You.
4 Why Fixating on Competitors Is Misguided.
5 Three Critical Distinctions.
6 All Information is Not Equal.
7 Knowing When and Why to Power Up the CI Engine.
8 Next Steps for You and Your Company.
9 Understanding and Evaluating Information Sources.
10 Performing Like a CI Pro.
11 Demystifying Competitive Intelligence, One Myth at a Time.
12 What’s in It for Me?
13 Playing by the Rules, SCIP, Resources.
Acknowledgments.
About the Author.
Index.
