[eBook Code] ManagingNonprofits.org (eBook Code, 1st)

Foreword.

Preface.

Acknowledgments.

About the Authors.

Chapter 1. Nonprofits and the Digital Age.

Understanding the Forces of Change.

Forces of Change at Work.

Learning to Operate in New Ways.

Building the Dynamic Management Map: Thriving on Change.

Notes.

Chapter 2. Dynamic Management and Dynamic Organizations.

Dynamic Management Defined.

Dynamic Management Map.

Using the Map.

What if You Don?t Invert the Pyramid?

Implementing Dynamic Management.

Is Dynamic Management Really Possible?

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 3. Organizational Context: Taking the Pulse.

Why Ask ?What is Going On??

Holding the Mirror up to Yourself: Checking Your Own Pulse.

28 Holding the Mirror up to Your Organization and the Worldaround You.

Two Organizations That Took Their Pulse and Changed Forever.

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 4. Corporate Culture: Vision, Values, and People.

The Importance of Culture.

Vision.

Repositioning Your Vision: Vision and the Role of Leaders.

Values.

People.

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 5. The Business Model and the Customer.

Defining ?Business Model?.

The Customer.

Expanded Customer Choices.

Expanding Your Customer Base.

Sustainability.

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 6. Content?Products and Services.

Reflecting on Content.

The New Frontier for Products and Services: The Internet DoubleHelix.

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 7. Infrastructure.

What Is the Infrastructure?

Senior Management.

Creating the Environment.

Having a Vision for the Net.

Stable and Diverse Resources.

Technology.

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 8. Alignment.

The Role of the Leader in Aligning the Organization.

Tools for Alignment.

Corporate Structure and Organizational Chart.

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 9. Living the Map: The One Economy Story.

Who We Are and How We Got Here.

Holding the Mirror up to Ourselves.

Building the Culture: Vision, Values, and People.

Developing the Business Model.

Building the Infrastructure.

Alignment.

What the Future Holds.

Share Your Experiences Living the Map.

Notes.

Chapter 10. What?s in Store for the Dynamic Manager: Looking atthe Future of Nonprofit Management.

The Horn & Hardart-ization of Customers.

The Melting Pot in the Lunch Room.

Good-bye Tonto, or the End of the Lone Ranger.

The Corporate Facelift.

How Do I Respond to These Trends?

Notes.

Appendix A: Resources for Online Fundraising.

Glossary of Internet Terms.

Index.