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· 제목 : Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World (Hardcover)
· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9780470339664
· 쪽수 : 304쪽
· 출판일 : 2010-04-12
· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9780470339664
· 쪽수 : 304쪽
· 출판일 : 2010-04-12
목차
Introduction 1
1 Success Through Legacy and Globalization 15
2 Strategy Through the Executive Team 37
3 How Nokia’s Values, Culture, and People Contribute to Success 64
4 Building a Globally Networked Matrix Organization 94
5 Innovating Globally via R&D Networks 114
6 Developing Strategic Capabilities Across the World 142
7 How Nokia Is Growing and Transforming Its Business Areas 169
8 Competing in Global Markets: The Rise of Large Emerging Economies 196
9 How Nokia Seeks to Sustain Leadership 219
Nokia’s Key Executives 238
Notes 244
Acknowledgments 271
About the Author 277
Index 279
