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[eBook Code] Competing with Information

[eBook Code] Competing with Information (eBook Code, 1st)

(A Manager's Guide to Creating Business Value with Information Content)

Donald A. Marchand (엮은이)
Wiley
111,000원

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[eBook Code] Competing with Information
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책 정보

· 제목 : [eBook Code] Competing with Information (eBook Code, 1st) (A Manager's Guide to Creating Business Value with Information Content)
· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9780470359280
· 쪽수 : 275쪽
· 출판일 : 2008-03-11

목차

Foreword

Preface

Acknowledgements

Part One Competing with Information -
A Role for Every Manager

1 Why Information is the Responsibility of Every Manager

Donald Marchand

2 Creating Business Value with Information

Donald Marchand

Part Two Putting Information to Work

Section A Adding Value with Customers

3 Using Information to Bond with Customers

Jacques Horovitz

4 Information as a Service to the Customer

Jacques Horovitz

5 Releasing the Power of Market Sensing

Sean Meehan

6 Decisions at the Speed of Light -
The Impact of Information Technology

John Walsh

Section B Creating New Reality

7 From Information to Knowledge -
How Managers Learn

Xavier Gilbert

8 From Information and Knowledge to Innovation

Jean-Philippe Deschamps

Section C Reducing Costs

9 Co-configuration: Efficient Personalization through Information and IT

Andrew Boynton and Bart Victor

10 Using Information for Strategic Cost Reduction

Robert Howell

Section D Minimizing Risks

11 Information and the Management of Risk

Stewart Hamilton

12 Controlling Risks

Stewart Hamilton

Part Three How your Company can Compete with Information

13 Competing with Information - a Diagnostic for Managers

Donald Marchand

14 Open Company Values: Transforming Information into Knowledge-Based Advantages

Piero Morosini

15 The New Wave of Business Process Redesign and IT in Demand and Supply Chain Management

Donald Marchand

16 The IT Advantage: Competing Globally with Business Flexibility and Standardization

Donald Marchand

17 Building E-Commerce Capabilities: the Four-Net Challenge

Donald Marchand

Contributors

Index

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