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· 분류 : 외국도서 > 경제경영 > 화술/협상/프리젠테이션
· ISBN : 9780470376485
· 쪽수 : 272쪽
· 출판일 : 2009-01-09
목차
PREFACE: The Wrong Way and the Right Way to Coach Presentations.
Case Study: Dizzy Gillespie.
INTRODUCTION: How Speaking Style and Delivery Can Raise the Value of an IPO.
Case Studies: Cisco Systems; Isilon Systems; Two Weeks of an IPO Road Show; RetailRoadshow.com
CHAPTER 1: Your Actions Speak Louder than Your Words.
Case Studies: Ronald Reagan; Dr. Sacks' Aphasic Patients; Nikita Khrushchev; Marcel Marceau.
CHAPTER 2: The Crucial Task: Creating Audience Empathy.
Case Studies: The Deer in the Headlights Revisited; Shocking British Couples; Italian Laboratory Monkeys; Robert Krulwich; Bob Dole; Gray Davis versus Arnold Schwarzenegger; Barack Obama.
CHAPTER 3: The Butterflies in Your Stomach.
Case Study: September Morn.
CHAPTER 4: How to Prepare Your Content.
Case Studies: Will Poole and Jeff Raikes, Microsoft; Patrick McGovern, IDG.
CHAPTER 5: You Can Be a Power Presenter—Charisma Not Required.
Case Studies: The Transformations of George W. Bush and Bill Clinton.
CHAPTER 6: The Mental Method of Presenting: Make the Butterflies Fly in Formation.
Case Studies: The Actors Studio; Barack Obama versus Hillary Rodham Clinton; Libby Dole; Carly Simon; Marya McCabe, Microsoft; Lawrence Steinman, MD; The Squinting Woman.
CHAPTER 7: Learn to Speak with Your Body Language.
Case Studies: Joe Moglia, TD Ameritrade; Marshall Klaus, MD; Sir Isaac Newton; Generals Richard Neal and H. Norman Schwarzkopf; The Kennedy-Nixon Debate.
CHAPTER 8: Control Your Cadence.
Case Studies: The Frenchman Who Paused; Jazz Artists Frank Sinatra, Ella Fitzgerald, Amanda Carr, and Dizzy Gillespie; General Israel Putnam; Ludwig van Beethoven; Dr. Krzysztof Izdebski and Claude Steinberg, Pacific Voice and Speech Foundation; Leonard Bernstein; Lorin Maazel; The Further Transformation of George W. Bush.
CHAPTER 9: Masters of the Game.
Case Studies: Sir Winston Churchill; John F. Kennedy; Reverend Martin Luther King, Jr.; Reverend Billy Graham; Ronald Reagan; Barack Obama.
CHAPTER 10: What Every Speaker Can Learn from Barack Obama.
Case Studies: Abraham Lincoln; John F. Kennedy; Sir Winston Churchill; Reverend Martin Luther King, Jr.; Ronald Reagan; John McCain.
CHAPTER 11: Graphics Synchronization.
Case Studies: Federico Fellini; Olivier Fontana, Microsoft; Bill Jasper, Dolby Laboratories; Goldman Sachs.
CHAPTER 12: Graphics and Narrative.
Case Studies: Leslie Culbertson, Intel; Katherine Crothall, PhD, Animas; Eric Tardif, Piper Jaffray; Abraham Lincoln.
CHAPTER 13: The Power Presentations Pyramid.
Case Study: The NAFTA Debate: Al Gore vs. Ross Perot.
CHAPTER 14: Coda—Ending with the Beginning.
Case Studies: Ronald Reagan and Joe Moglia Reprised; Cindy Burgdorf, SanDisk.
ACKNOWLEDGMENTS.
NOTES.
INDEX.
