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· 분류 : 외국도서 > 건축/디자인 > 디자인 > 그래픽아트 > 일반
· ISBN : 9780470398364
· 쪽수 : 352쪽
· 출판일 : 2010-03-01
목차
Preface.
Acknowledgments.
Part One Theory and Principles.
Chapter 1 Communication Goals.
Chapter Objectives.
What Is Graphic Communication?
Information.
What Is Information?
Principles and Goals: Design for Information.
Persuasion.
What Is Persuasion?
Principles and Goals: Design for Persuasion.
Education.
What Is Education?
Principles and Goals: Design for Education.
Entertainment.
What Is Entertainment?
Principles and Goals: Design for Entertainment.
References.
Notes.
Chapter 2 Design: Definition and Devices.
Chapter Objectives.
Design as a Problem-Solving Tool.
What Is Design?
Design Devices.
Space, Format, and Structure.
References.
Chapter 3 Design: Elements and Principles.
Chapter Objectives.
The Visual Pieces.
Line.
Shape.
Texture.
Value.
Color.
Type and Typography.
Design Principles.
Evaluating and Critiquing Your Work.
References.
Chapter 4 Conceptualization and Planning.
Chapter Objectives.
Inspiration.
Seven-Step Design Process.
Identify.
Research.
Target.
Conceptualize.
Create.
Revise.
Evaluate.
Digital Design Project Types.
Possibilities.
Annual Reports and Business Reports.
Announcements, Invitations, and Postcards.
Advertising.
Books.
Brochures and Collateral.
Calendars.
Catalogs.
Direct Mail and Direct Response.
Environmental Graphics.
Internet Design.
Letterhead and Stationery (Corporate Identity).
Logos.
Newsletters.
Packaging.
POP, Signs, and Billboards.
Posters.
Publication Design.
References.
Part Two Techniques.
Chapter 5 Raster Graphics.
Chapter Objectives.
Digital Imaging and Raster Graphics.
Raster Graphics for Print and Web.
Raster Graphics Techniques.
Document Setup.
Layers and Compositing.
Selections.
Masks.
Color.
Shape Basics.
Retouching Basics.
Type in Digital Imaging Applications.
Bitmap Filters.
Layer Effects.
Final Output for Print.
Final Output for Web.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 6 Vector Graphics.
Chapter Objectives.
Digital Illustration and Vector Graphics.
Vector Graphics for Print and Web.
Vector Graphics Techniques.
Document Setup.
Layers and Templates.
Color.
Shapes and Paths.
Typography.
Final Output for Print.
Final Output for Web.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 7 Digital Page Layout for Print.
Chapter Objectives.
Page Layout Techniques.
Document Setup.
Using Color.
Text and Typography.
Working with Images.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 8 Web Site Design and Development.
Chapter Objectives.
Creating a Web Site.
The Design and Development Process.
Web Design and Development Techniques.
Web Design and Graphics Techniques.
Web Development Techniques.
Behaviors.
Uploading Files to the Internet.
Design Assignment.
Online Movie Lessons.
Bibliography.
Figure Credits.
Index.
Appendices and online movie lessons are available at www.wiley.com/go/digitaldesign.
![[eBook Code] Digital Design for Print and Web (eBook Code, 1st)](/img_thumb2/9780470639207.jpg)
