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· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780470411537
· 쪽수 : 224쪽
· 출판일 : 2009-05-01
목차
Acknowledgments.
Introduction Another Book on Sales? Why You Need to Read This Book.
CHAPTER 1 Top 10 Sales Hall of Shame: When Bad Salespeople Go Even Worse.
CHAPTER 2 Honesty—The Best Policy for Closing Sales and Growing the Business.
CHAPTER 3 The Startling Truth about Why Honesty Sells.
CHAPTER 4 Being Honest with Yourself.
CHAPTER 5 The Hidden Costs of Communication Breakdowns.
CHAPTER 6 Just the Facts—How Assumptions Impact Sales.
CHAPTER 7 Be a Life Giver.
CHAPTER 8 Getting the Truth from Everyone.
CHAPTER 9 Referral Selling: Ensuring Honest Relationships from the Start.
CHAPTER 10 The Start of Your Selling Relationship: Getting Started with an Honest Foot Forward.
CHAPTER 11 Close More Sales by Acknowledging Your Clients.
CHAPTER 12 The Honest Way to Close More Sales. More Often. More Quickly.
CHAPTER 13 Overcoming Objections and Questions.
CHAPTER 14 Turning a Onetime Client into a Lifetime Client.
CHAPTER 15 Remember to Practice Honesty Internally.
CHAPTER 16 Some Final Thoughts.
About the Authors.
Index.
