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· 제목 : Burning the Ships : Transforming Your Company's Culture Through Intellectual Property Strategy (Hardcover)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780470432150
· 쪽수 : 208쪽
· 출판일 : 2009-03-11
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780470432150
· 쪽수 : 208쪽
· 출판일 : 2009-03-11
목차
About the Authors.
Acknowledgments.
Introduction.
Chapter 1 The Collaboration Imperative.
Chapter 2 Like Cortez Burning His Ships.
Chapter 3 Money Isn’t Money Anymore.
Chapter 4 A Very Secret Mission.
Chapter 5 Leadership Starts at the Top.
Chapter 6 The Road Ahead (with Apologies to Bill Gates).
Index.
