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· 분류 : 외국도서 > 경제경영 > 금융/재정 > 일반
· ISBN : 9780470452370
· 쪽수 : 224쪽
· 출판일 : 2010-03-22
목차
Foreword.
Preface.
Acknowledgments.
Part I Getting Started in Technology.
Chapter 1 Technology Basics.
More Than Gadgets . . . A Means.
Technology 101.
Starting Small: Semiconductors.
Getting Larger: Products and Components.
Making It All Work: Software and Services.
Chapter 2 A Brief History of Modern Technology.
The Snowball Event: History of Semiconductors.
History of Computers.
History of Communications.
History of the Internet.
Chapter 3 Technology Sector Drivers.
Economic Drivers.
Political Drivers.
Sentiment Drivers.
Part II Next Steps: Technology Details.
Chapter 4 Technology Sector Breakdown.
Global Industry Classification Standard (GICS).
Global Technology Benchmarks.
Technology Industry Breakdown Software.
Chapter 5 Challenges in the Information Technology Sector.
Product Maturity and Obsolescence.
Fighting Maturity and Obsolescence.
Extreme Fluctuations in Supply and Demand.
Intellectual Property Threats.
Chapter 6 A Deeper Look at Current and Emerging Technologies.
Semiconductor Production Process.
Emerging Manufacturing Technologies.
Computer Technology.
Part III Thinking Like a Portfolio Manager.
Chapter 7 The Top-Down Method.
Investing Is a Science.
Einstein’s Brain and the Stock Market.
The Top-Down Method.
Top-Down Deconstructed.
Managing Against a Technology Benchmark.
Chapter 8 Security Analysis.
Make Your Selection.
A Five-Step Process.
Important Questions to Ask.
Chapter 9 Upgrading Your Portfolio—Investing Strategies.
Strategy 1: Adding Value at the Sector Level.
Strategy 2: Adding Value at the Industry Level.
Strategy 3: Adding Value at the Security Level.
Strategy 4: Adding Value in a Technology Sector Downturn.
Strategy 5: Venture Capital.
Good Luck!
Glossary.
Notes.
About the Author.
Index.